Sheila Roche

Sheila Roche is the co-founder of WRTHY, an award-winning social impact consultancy whose clients include The Bill and Melinda Gates Foundation, ONE, VOW, Women Moving Millions, and Nutrition International. She also launched the (RED) organization, founded by Bono and Bobby Shriver, to fight AIDS in Africa by mobilizing private sector resources for the Global Fund to Fight AIDS, Tuberculosis and Malaria. Sheila has been at the center of (RED) strategy since its inception and has led its major campaigns including Bono’s guest editorship of Vanity Fair, record-setting auctions with Sotheby’s and Gagosian, and (RED)’s World AIDS Day Shopathon campaign which engages celebrities, media companies, and business partners around the AIDS fight.  She co-produced The Lazarus Effect documentary with Spike Jonze, an HBO film showing the impact of (RED) and Global Fund money on the lives of people with HIV. A former rock and roll manager and the managing director of Principle Management where her clients included U2 and PJ Harvey, her work with Bono on his advocacy catalyzed her interest in the power of talent and business to effect social change. She is co-chair of the Chicago Committee for Human Rights Watch, and sits on the Board of the Carol Shields Prize for Fiction and the Advisory Board of The Elevate Prize