Scott Keogh

Scott Keogh is chief executive officer and president of Volkswagen Group of America and head of the Volkswagen brand in North America. He assumed the position in November 2018 and oversees all Volkswagen brand activities in the US, Mexico and Canada. As head of the Group, Keogh heads the US operations of Audi, Bentley, Bugatti, Lamborghini, and VW Credit Inc. Prior to this role, Keogh was president of Audi of America, where he helped forge new marketing relationships for the brand, sharpened the Audi dealer network, and promoted the vast improvements in Audi product quality. Prior to Audi, Keogh was general manager of marketing communications for Mercedes-Benz USA.