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Joi Freeman

Founder, Remnant Strategy

Headshot photograph of Joi Freeman

Joi Freeman is the founder of Remnant Strategy consultancy where she works at the intersection of culture and commerce to help legacy and emerging businesses navigate the ever-evolving global terrain. As a strategist, youth culture enthusiast, and advocate for voices of vulnerable populations, Freeman is regarded as a brand “fixer” who connects the dots between corporate strategy, brand marketing, and social impact.

Over the last year, Freeman has led growth strategy engagements in various sectors, including arts education, teletherapy, and women and youth economic development. Prior to founding Remnant Strategy, she developed brand strategies for a host of businesses including Boston Consulting Group, YMCA, Claire’s and Icing stores, Girl Scouts, MoneyGram International, HOPE Worldwide, McDonald’s, and Burger King.

As a frequent presenter on issues impacting Gen Z and youth of color around the globe, Freeman is deeply committed to creating successful pathways for the next and most diverse generation to maximize their full potential. She serves on several nonprofit boards including alt_Chicago, GirlForward, and Resource Global Chicago.

Freeman has an MBA from Northwestern’s Kellogg School of Management and bachelor of arts in literature of the African Diaspora and creative writing from the University of Maryland, College Park.