Adam Cook
Vice President, Campus Ink Sports
Adam Cook is a sports business leader, educator, and researcher whose work sits at the intersection of commerce, culture, and sports community. As Vice President of Sports at Campus Ink and The NIL Store, he oversees one of the most active athlete merchandising and licensing operations in collegiate sports, partnering with universities, agencies, collectives, and athletes across the country to build their brands in a way that resonates beyond the playing field.
His academic work on the globalization of sport and community development explores how franchises, leagues, and institutions extend their cultural reach across borders, and how those relationships reshape local identity in the process. As a faculty member at Northwestern University, Adam leads courses that challenge students to think critically about sport as an economic force, a social institution, and a vehicle for civic life.
