Martha Haile
Co-founder, Hello Tractor
Martha Haile is a seasoned startup executive and food systems venture builder with a strong background in the agricultural technology sector. With nearly a decade of experience in Kenya and Nigeria, she has played key leadership roles in top ag-tech startups operating across Africa. Haile is the cofounder and former COO of Hello Tractor, as well as the former vice president of business development at Wefarm. Throughout her career, Haile has excelled in forging strategic partnerships and managing global teams. Her expertise lies in launching new business revenue channels and utilizing in-depth market insights to drive the growth of technology solutions within smallholder farmer communities.